Brand Design

Graphic design is a form of expression through visual aid. In a world without graphic design, we would be living in Pleasantville. For those who watched the film, this was an easy reference. For those who didn't, Pleasantville is a world where dullness rules and individual expression and character are tabooed; until they are introduced to color. Life then becomes beautiful and enjoyable.

Graphic design can affect modern web design and marketing strategies in a similar fashion. Adding a small but powerful amount of graphic design intervention to a web design enhances the user experience and reduces cognitive friction. In addition, graphic design, when implemented in brand design, binds your website and brand cohesively to form an entire identity for your organization.

If you pay attention, many of the biggest brands you know, have re-branded for the sake of minimalistic and intuitive design. Let's look at some of them!

  • Apple Logo
  • AT&T logo
  • British irways logo
  • Cannon Logo
  • Discovery Logo
  • Domino's Logo
  • Lays Logo
  • Microsoft Logo
  • Spotify Logo
  • Staples Logo
  • Starbucks Logo

What A Logo Should Look Like

As you can see above, many industry giants changed the logos over the years, and one thing is consistent among them - they became more minimalist.

A logo should be clear, concise, and easily read from a distance. You may not think of it now, but one day, you may be interested in putting your logo on a pen or a small decal. You shouldn't have crossing lines or gradients. If you ever decide to embroider it, you can't reproduce gradient within an embroidery. Also, many people with certain color blindness, can't see all hues of a color in a spectrum and a gradient looks like lines of colors.

gradient 1 This is how most people see a gradient
gradient 2 This is how people with certain types of color blindness see a gradient (Exaggerated for illustration purposes)

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