Graphic design is a form of expression through visual aid. In a world without graphic design, we would be living in Pleasantville. For those who watched the film, this was an easy reference. For those who didn't, Pleasantville is a world where dullness rules and individual expression and character are tabooed; until they are introduced to color. Life then becomes beautiful and enjoyable.
Graphic design can affect modern web design and marketing strategies in a similar fashion. Adding a small but powerful amount of graphic design intervention to a web design enhances the user experience and reduces cognitive friction. In addition, graphic design, when implemented in brand design, binds your website and brand cohesively to form an entire identity for your organization.
If you pay attention, many of the biggest brands you know, have re-branded for the sake of minimalistic and intuitive design. Let's look at some of them!